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AI-POWERED VISITOR ANALYTICS & PEOPLE COUNTING

Get real-time people counts that boost revenue.

700+ locations | GDPR-ready | Avg. 12 % sales lift

Discover hidden revenue - fill out a 30-sec form for a free consultation

30+ YEARS OF ACTIONABLE INSIGHTS

Holme Gaard Værk-1
Grindsted Handel
Dansk - Vi klær familien på
Skousen
KLP-1
Steen & Strøm-1
BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
Nyborg Bibliotek-1
Nic. Christiansen Gruppen
Bloms Butikker-1
MEC-1
Tarm HAndelsforening
Sportmaster - Vild med sport
Bjørklund Lykkesmed
Hobbii
GDPR Badge

PRIVACY BY DESIGN

Our products are GDPR-compliant and designed
with data security in mind, fostering sustainability
and building trust with your audience.

CAPTURE
Discreet sensors measure foot traffic, vehicles, and cyclists with up to 98% accuracy, in line with industry standards.

UNDERSTAND

Our AI-driven platform visualizes flow patterns, trends, and anomalies in real time.

ACT

Automated insights trigger timely actions - from staffing adjustments to ventilation control.
SMART STAFFING

Align workforce planning with actual visitor patterns.

ENERGY EFFICIENCY

Connect HVAC systems to real-time occupancy data

OPTIMIZE LAYOUTS & FLOW
 
See how people move through your space — and design accordingly.

PLAN SMARTER CITIES

Gather data on pedestrian, cycling, and vehicle traffic to guide better decisions.
OPEN API

Seamless integration with Power BI, Tableau, or internal systems.

PRIVACY-FIRST DESIGN

No video, no personal data — fully GDPR-compliant.

FLEXIBLE POWER OPTIONS

5-year battery life or Power-over-Ethernet — tailored to your infrastructure.
Retail
Retail & Commercial Spaces
People Counting
Public Spaces
Transportation
Transportation
Real Estate
Real Estate
Urban Planning
Urban Planning
Hospitality
Hospitality
Education
Education & Public Institutions
Event
Events & Entertainment
Parking
Parking Spaces & Garages

VISITOR ANALYTICS FOR YOUR INDUSTRY

Tailored insights and innovative solutions designed to address unique challenges across diverse industries.

OPERATIONAL EFFICIENCY

Use data-driven insights to enhance growth and decision-making

People Counting Solutions

PEOPLE COUNTING

Gain critical insights to optimize spatial efficiency, elevate visitor experiences, and drive informed business decisions at scale.

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Conversion Optimization (2)

VISITOR FLOW

Improve safety, streamline operations, and enhance customer satisfaction in complex, high-traffic environments using smart data.

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Optimize Conversions

OPTIMIZE CONVERSIONS

Leverage analytics to accelerate sales performance, expand market presence, and maximize growth opportunities with precision.

Read more

GLOBAL EXPERTISE

Built on decades of innovation, CountMatters delivers reliable solutions to businesses worldwide.
As the pioneers of visitor counting, we continue to push the boundaries of what’s possible in footfall analytics.

Global Expertise_

We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.

Helge Bjørklund

Founder and Partner, BJØRKLUND chain

CountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.

Niklas Holz

International Business Developer, Søstrene Grenes Import A/S

I am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.

Torstein Heldal

Center Manager, Oslo S and Østbanehallen

I think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.

Hanna Svenaeus

Administrative Manager, Ragde Eiendom

No matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.

Sigve Mydland

Center Manager, Herbarium Shopping Center

We have a good cooperation with CountMatters, which offers flexible solutions and personal service.

Göran Kirsch

Head of Security, Skansen, Stockholm

In my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.

Malin Johansson

Librarian, TÄBY LIBRARY, Stockholm

We are satisfied. It has been running smoothly and consistently with CountMatters.

Thomas Hallin

Librarian, TÄBY LIBRARY

We are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.

Christine Glasow

Center Management, Seemaxx Outlet Center Radolfzell

Short communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.

Björn Küster

Project Manager, ECE Projektmanagement G.m.b.H & Co. KG

CountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.

Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.
Customer Support-2

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers

 
 
100k+
installations

 
 
30 Years+
decades of actionable visitor insights

 
 
Guaranteed Satisfaction
Your success is our goal
 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.