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Consistent Counts,
Confident Decisions.

CountMatters delivers AI-powered people counting and visitor analytics you can trust. Get consistent, real-world measurement and operational decision support across retail, transportation, and public spaces.

Request a Demo See how we measure

RELIABLE INSIGHT INTO HOW PHYSICAL SPACES ARE ACTUALLY USED

Measuring movement and presence in real-world environments.
Explore how measurement works

30+ YEARS OF EXPERIENCE MEASURING REAL-WORLD MOVEMENT

Holme Gaard Værk-1
Grindsted Handel
Dansk - Vi klær familien på
Skousen
KLP-1
Steen & Strøm-1
BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
Nyborg Bibliotek-1
Nic. Christiansen Gruppen
Bloms Butikker-1
MEC-1
Tarm HAndelsforening
Sportmaster - Vild med sport
Bjørklund Lykkesmed
Hobbii

30+ YEARS OF EXPERIENCE MEASURING REAL-WORLD MOVEMENT

Long-term deployments across retail, transport, public spaces and cities.
Holme Gaard Værk-1
Grindsted Handel
Dansk - Vi klær familien på
Skousen
KLP-1
Steen & Strøm-1
BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
Nyborg Bibliotek-1
Nic. Christiansen Gruppen
Bloms Butikker-1
MEC-1
Tarm HAndelsforening
Sportmaster - Vild med sport
Bjørklund Lykkesmed
Hobbii
```

The Solution

THREE DOMAINS. ONE STANDARD.

A portfolio system holds up only when people counting, visitor flow, and capacity measurement follow the same definitions, thresholds, and change control—across sites and over time.

Baseline

People Counting

Comparable visitor baselines—site to site, year to year.

Common signals
  • Visitors (in/out)
  • Passers-by vs entrants
  • Conversion inputs (paired with sales)
Explore People Counting
Movement

Visitor Flow

Comparable movement signals across zones and layouts.

Common signals
  • Zone-to-zone flow
  • Dwell time
  • Paths, bottlenecks, and hotspots
Explore Visitor Flow
Capacity

Capacity Measurement

Comparable capacity signals you can operate against.

Common signals
  • Real-time capacity measurement
  • Peak load & capacity
  • Queue / congestion indicators
Explore Capacity Measurement

If any domain runs on different definitions, your portfolio view stops being like-for-like.

See the Measurement Standard
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Operational risk

WHEN MEASUREMENT LEADS, DECISIONS BECOME RELIABLE

What looks stable in reports may already be drifting in practice. Without governance, data loses comparability over time.

Accuracy is a moment. Comparability is a system.

Sensor view in a clothing store showing standardized measurement zones
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The Reframe

COUNTING IS NOT A SENSOR—IT’S A SYSTEM

Most vendors deliver a point product. We deliver a measurement structure that keeps data comparable over time.

Accuracy without a system is an accident.

FIVE COMPONENTS THAT KEEP MEASUREMENT STABLE

Measurement architecture

Zones. Entrances. Thresholds — so reporting stays comparable across locations.

Deployment discipline

Placement standards — so the same zone type is measured the same way, every time.

Validation protocol

Verified baseline — so year-over-year comparisons remain defensible.

Continuous monitoring

Drift detected early — before reporting becomes unreliable.

Governance & reporting standards

Change documented — so numbers hold up in audits and board reporting.

Explore the full framework

Consequence

WHAT STABLE MEASUREMENT ENABLES

When measurement is stable, decisions become robust. Impact can be proven over time and change separated from noise.

Where this shows up : Retail • Transport • Public venues

Stable measurement makes staffing follow real demand—not measurement drift. That enables predictable peak planning and fewer wrong calls.

  • Right staffing at peaks (less over/under)
  • Separate queues from real demand
  • Stable KPIs that support alerts and routines

Early signal

Baseline shifts without matching changes in operations or conversion.

Portfolio benchmark

LIKE-FOR-LIKE ACROSS THE PORTFOLIO.

When every site is measured by the same rules, you can rank, prioritize, and invest with confidence—without the numbers misleading you.

Practical test

If you have to “explain away” the numbers every month, your benchmark isn’t robust.

Like-for-like benchmark

You can compare sites and regions with confidence—because everything is measured by the same rules.

  • Shared definitions for in/out and zones
  • Versioning when things change
  • Validation and tolerances per zone
  • History that remains comparable

What you get

  • Benchmarking that holds up to leadership
  • Less time spent explaining numbers
  • Better cross-site prioritization
  • History usable for pre/post
CAPTURE
 
VALIDATE
 
OBSERVE
 
WORKFORCE PLANNING CONTEXT
 
 
MOVEMENT AND FLOW VISIBILITY


OCCUPANCY AWARENESS
 
OPEN API


PRIVACY-FIRST DESIGN
 

FLEXIBLE POWER OPTIONS
 
Retail
Retail & Commercial Spaces
People Counting
Public Spaces
Transportation
Transportation
Real Estate
Real Estate
Urban Planning
Urban Planning
Hospitality
Hospitality
Education
Education & Public Institutions
Event
Events & Entertainment
Parking
Parking Spaces & Garages

PHYSICAL ENVIRONMENTS DIFFER BY INDUSTRY

Measurement challenges vary significantly between environments.

 

UNDERSTANDING MOVEMENT, FLOW AND PRESENCE

Use data-driven insights to enhance growth and decision-making

People Counting Solutions

PEOPLE COUNTING

Accurate counts of entries, exits and presence.

Read more
Conversion Optimization (2)

VISITOR FLOW

Visibility into how people move through spaces over time.

Read more
OCCUPANCY & DENSITY

OCCUPANCY

Reliable occupancy data for capacity and usage monitoring.

Read more

Why choose CountMatters?

Data protection from day one

Always 100% GDPR-compliant. Data anonymized at the edge and securely hosted in the EU — so you get insights without risking fines or trust.

Prove campaign ROI

Link footfall directly to campaigns and events. Know what truly drives results and invest with confidence.

Benchmark across Europe

Compare your performance with anonymized benchmarks to see if you’re leading or lagging behind the market.

Fast and frictionless setup

Go live in just days — without disrupting existing systems, so you start gaining insights right away.

Seamlessly integrated

Send data into POS, CRM and scheduling tools, so footfall actively drives your decisions.

Predictive and actionable insights

Get timely alerts and clear recommendations when trends deviate, so you can act before it impacts results.

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GLOBAL EXPERTISE

Global Expertise_

For operations and portfolio

FIVE COMPONENTS FOR DECISION-GRADE NUMBERS

When visitor flow and capacity measurement drive staffing, safety, and budgeting, the measurement can’t drift. These five components keep KPIs comparable across sites and time — and defensible in internal controls.

Comparable KPIs

When “in”, “out”, and zones mean the same everywhere, you can benchmark across sites — without interpretation.

  • Defined thresholds and zone boundaries
  • Same KPI = same meaning

History that survives change

When entrances, layouts, or usage patterns change, rules are updated in a controlled way — so pre/post comparisons stay intact.

  • Rule-set versioning
  • Traceable pre/post history (what/when/why)

Catch drift early

Measurement can drift when environments or visitor patterns change. Continuous validation flags issues before they distort decisions.

  • Tolerances per zone (not one rule)
  • Routines for re-validation

Audit-ready reporting

When numbers and definitions are documented, you avoid manual “explanations” in internal controls, audits, and leadership reporting.

  • Documented definitions and changes
  • Traceability from measurement to report

Benchmarking at portfolio scale

Like-for-like across sites and years — so you can steer staffing, opening hours, and investments without Excel normalization.

  • A KPI structure that holds at portfolio scale
  • Year-over-year history you can trust

Enterprise scale

BUILT FOR OPERATIONS. PROVEN ACROSS THOUSANDS OF DEPLOYMENTS.

100,000+
Installations
700+
Long-term customers
30+ years
Engineering for structured measurement
4 offices
Across Northern Europe and the DACH region

Deployed continuously since 1993.

CountMatters systems operate across retail portfolios, transport hubs, commercial properties, and public environments.

Scale without structure creates noise.
Scale with structure creates comparability.

We build measurement infrastructure designed to endure.

TRUSTED BY OPERATORS WHO REQUIRE PRECISION

Hear from our customers

We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.

Helge Bjørklund

Founder and Partner, BJØRKLUND chain

CountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.

Niklas Holz

International Business Developer, Søstrene Grenes Import A/S

I am very satisfied with the portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.

Torstein Heldal

Center Manager, Oslo S and Østbanehallen

I think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.

Hanna Svenaeus

Administrative Manager, Ragde Eiendom

No matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.

Sigve Mydland

Center Manager, Herbarium Shopping Center

We have a good cooperation with CountMatters, which offers flexible solutions and personal service.

Göran Kirsch

Head of Security, Skansen, Stockholm

In my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.

Malin Johansson

Librarian, TÄBY LIBRARY, Stockholm

We are satisfied. It has been running smoothly and consistently with CountMatters.

Thomas Hallin

Librarian, TÄBY LIBRARY

We are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.

Christine Glasow

Center Management, Seemaxx Outlet Center Radolfzell

Short communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.

Björn Küster

Project Manager, ECE Projektmanagement G.m.b.H & Co. KG

CountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.

Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

BEFORE YOU BENCHMARK, VALIDATE THE FOUNDATION.

WHAT WE COVER

  • Assessment of your current setup — if one exists
  • Definition of measurement standards for new deployments
  • Risk exposure in benchmarking and reporting
  • Scalable architecture across sites and regions
✓ 45-minute structured session
✓ No obligation
✓ Industry-specific guidance

MEASUREMENT AT SCALE,
IN REAL-WORLD ENVIRONMENTS

 
700+
customers
Long-term deployments across
private and public environments.
 
 
 
100k+
installations
Measurement infrastructure operating daily
in complex physical spaces.
 
 
 
30+ Years of experience
Built on decades of working with
real-world constraints and requirements.
 

TALK TO US ABOUT RELIABLE PHYSICAL MEASUREMENT

Learn how CountMatters supports long-term, trustworthy insight.