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People counting · Footfall analytics · Visitor intelligence

Use visitor data to make better decisions.

Measure how many people visit, understand how traffic changes, and add context for better-informed decisions.

See how it works
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AI-POWERED VISITOR ANALYTICS & PEOPLE COUNTING

Get real-time people counts that boost revenue.

700+ locations | GDPR-ready | Avg. 12 % sales lift
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30+ YEARS OF ACTIONABLE INSIGHTS

For more than 30 years, CountMatters has helped organisations measure how people use physical spaces — from accurate counting to deeper visitor insight.
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Grindsted Handel
Dansk - Vi klær familien på
Skousen
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BabySam
ECE-1
Hummel
NewYorker
Tic-1
Momu Moesgaard Museum
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Nic. Christiansen Gruppen
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Tarm HAndelsforening
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Hobbii
HOW VISITOR DATA BECOMES MORE VALUABLE

From visitor counts to
better decisions.

Start by measuring how many people visit. See how traffic changes. Add context to understand more. Use that insight as a stronger basis for decisions.

01
PEOPLE COUNTING

Measure what happens

Get reliable data on how many people enter, leave and are present at your locations.

02
FOOTFALL ANALYTICS

Understand what changes

Track trends over time, compare periods and locations, and see when and where visitor traffic changes.

03
VISITOR INTELLIGENCE

Add context

Combine visitor counts with relevant data such as passerby traffic, capture rate, dwell time and sales to better understand what is behind the change.

BUILT FOR DIFFERENT ENVIRONMENTS

For places where people move.

Retail, shopping centres, transport hubs, cities and public buildings have different needs. What they share is the need to understand how many people visit, when they visit and how physical places are used.

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01

RETAIL

Understand traffic, visit patterns and trends across stores and locations.

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02

SHOPPING CENTRES

Track visitor traffic, compare periods and understand trends across centres.

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03

TRANSPORT & AIRPORTS

Understand passenger traffic, peak periods and the use of stations, terminals and passenger areas.

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04

CITIES & PUBLIC SPACES

Measure pedestrian traffic and understand how streets, city centres and public spaces are used.

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05

PUBLIC BUILDINGS

Understand visits, peak periods and how museums, libraries and other public buildings are used.

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06

SPORTS & EVENTS

Track attendance and demand across events, arenas and stadium environments.

THREE LEVELS OF VISITOR DATA

Choose how much you need to understand.

Not every organisation needs the same depth of visitor data. Start with reliable people counting, analyse how traffic changes, or add more context when you need a more complete picture.

Homepage | Section 4 | People Counting
01
MEASURE

PEOPLE COUNTING

How many people visited?

Get reliable data on entries, exits and how many people are present across entrances and locations.

EXPLORE PEOPLE COUNTING
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02
ANALYSE

FOOTFALL ANALYTICS

How is visitor traffic changing?

Track trends over time, compare periods and locations, and see when and where visitor traffic changes.

EXPLORE FOOTFALL ANALYTICS
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03
ADD CONTEXT

VISITOR INTELLIGENCE

What is behind the visitor traffic?

Add context such as passerby traffic, capture rate, dwell time and commercial data to understand more than the visitor count alone.

EXPLORE VISITOR INTELLIGENCE
BUILT FOR REAL-WORLD OPERATIONS

Why CountMatters?

From one entrance to an entire portfolio: consistent visitor data, analysis you can trust and insight that supports real decisions.

01

PRIVACY BY DESIGN

Measure visits and behaviour without making personal identity a requirement for the analysis.

02

CONSISTENT DATA OVER TIME

Compare hours, days, periods and locations on the same data foundation.

03 AI ASSISTANT

ASK YOUR VISITOR DATA

Explore trends, compare locations, find opportunities and build reports by asking questions about your visitor data in everyday language.

04

BUILT FOR MULTI-LOCATION OPERATIONS

Scale from one location to a larger portfolio without losing data comparability.

05

CONNECT YOUR DATA

Combine visitor data with other business systems when you need more context around performance.

06

FROM DATA TO DECISION

Make visitor data useful for operations, marketing, location management and leadership.

BUILT ON EXPERIENCE

More than 30 years of experience.
Close to our customers.

CountMatters has worked with people counting and visitor analytics for more than three decades. Today, we combine that experience with local presence and market knowledge in our core European markets.

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30+

YEARS OF EXPERIENCE

More than three decades of people counting, visitor data and analytics for physical places.

PROVEN

DEPLOYMENT EXPERIENCE

Experience with solutions across industries, location types and different physical environments.

NORDICS + DACH

OUR CORE MARKETS

A clear European focus with local presence in the markets we serve.

LOCAL

MARKET KNOWLEDGE

Local understanding of markets, requirements and customer needs combined with experience across countries.

We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.

Helge Bjørklund

Founder and Partner, BJØRKLUND chain

CountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.

Niklas Holz

International Business Developer, Søstrene Grenes Import A/S

I am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.

Torstein Heldal

Center Manager, Oslo S and Østbanehallen

I think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.

Hanna Svenaeus

Administrative Manager, Ragde Eiendom

No matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.

Sigve Mydland

Center Manager, Herbarium Shopping Center

We have a good cooperation with CountMatters, which offers flexible solutions and personal service.

Göran Kirsch

Head of Security, Skansen, Stockholm

In my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.

Malin Johansson

Librarian, TÄBY LIBRARY, Stockholm

We are satisfied. It has been running smoothly and consistently with CountMatters.

Thomas Hallin

Librarian, TÄBY LIBRARY

We are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.

Christine Glasow

Center Management, Seemaxx Outlet Center Radolfzell

Short communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.

Björn Küster

Project Manager, ECE Projektmanagement G.m.b.H & Co. KG

CountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.

Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)
START WITH WHAT YOU NEED TO UNDERSTAND

What do you need to understand about your visitors?

Tell us about your locations and the decisions you want better data for. We’ll help clarify what should be measured, which data is relevant and where it makes sense to start.

01
What do you need to measure?

Visits, entries and exits, or how many people are present.

02
What do you need to understand?

Trends over time, differences between locations or when visitor traffic changes.

03
What context do you need?

For example, passerby traffic, capture rate, dwell time or commercial data.

START THE CONVERSATION

Tell us what you want to understand.

Leave your company and email, and we’ll get in touch for a short conversation about your locations and needs.

A short conversation. No obligation.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.
700+
customers

 
 
100k+
installations

 
 
30 Years+
decades of actionable visitor insights

 
 
Guaranteed Satisfaction
Your success is our goal
 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.