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People counting · Footfall analytics · Visitor intelligence

Use visitor data to make better decisions.

Measure visitor traffic accurately, understand how it changes, and see what influences performance.

Visitor traffic 12,482 today
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AI-POWERED VISITOR ANALYTICS & PEOPLE COUNTING

Get real-time people counts that boost revenue.

700+ locations | GDPR-ready | Avg. 12 % sales lift
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HOW COUNTMATTERS WORKS

From visitor counts to
better insight.

Start with reliable visitor counts. See how traffic develops over time. Add more context to understand what influences performance.

01
PEOPLE COUNTING

Measure

Get reliable data on how many people enter, leave and use your physical locations.

02
FOOTFALL ANALYTICS

Analyse

See how visitor traffic develops over time, compare periods and locations, and identify patterns that stand out.

03
VISITOR INTELLIGENCE

Understand

Combine visitor counts with data such as passerby traffic, capture rate, dwell time and sales to understand what influences performance.

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BUILT FOR PHYSICAL PLACES

Visitor analytics for places where people move.

From retail and shopping centres to transport, cities and public buildings, CountMatters helps organisations understand how people move through and use physical spaces.

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01

RETAIL

Stores, chains & commercial spaces

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02

SHOPPING CENTRES

Centres, malls & property portfolios

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03

TRANSPORT & AIRPORTS

Stations, terminals & passenger areas

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04

CITIES & PUBLIC SPACES

Streets, city centres & public spaces

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05

PUBLIC BUILDINGS

Museums, libraries & civic facilities

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06

SPORTS & EVENTS

Venues, arenas & event spaces

MEASURE · ANALYSE · UNDERSTAND

One data foundation. Three levels of insight.

Start with accurate people counting. Add analytics to understand how visitor traffic develops. Bring in more context when you need to understand what influences performance.

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01
MEASURE

PEOPLE COUNTING

Know how many people are there.

Get accurate visitor counts across entrances, locations and portfolios.

EXPLORE PEOPLE COUNTING
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03
UNDERSTAND

VISITOR INTELLIGENCE

Understand what happens beyond the count.

Combine visitor counts with passerby traffic, capture rate, dwell time and commercial data for a more complete view.

EXPLORE VISITOR INTELLIGENCE
BUILT FOR REAL-WORLD OPERATIONS

Why CountMatters?

From one entrance to an entire portfolio: consistent visitor data, analysis you can trust and insight that supports real decisions.

01

PRIVACY BY DESIGN

Measure visits and behaviour without making personal identity a requirement for the analysis.

02

CONSISTENT DATA OVER TIME

Compare hours, days, periods and locations on the same data foundation.

03 AI ASSISTANT

ASK YOUR VISITOR DATA

Explore trends, compare locations, find opportunities and build reports by asking questions about your visitor data in everyday language.

04

BUILT FOR MULTI-LOCATION OPERATIONS

Scale from one location to a larger portfolio without losing data comparability.

05

CONNECT YOUR DATA

Combine visitor data with other business systems when you need more context around performance.

06

FROM DATA TO DECISION

Make visitor data useful for operations, marketing, location management and leadership.

LOCAL PRESENCE. INTERNATIONAL EXPERIENCE.

Deep roots in the Nordics and DACH.
More than 30 years of experience.

CountMatters combines local market understanding with decades of international experience in people counting and visitor analytics.

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30+

YEARS OF EXPERIENCE

More than three decades of experience in people counting and visitor analytics.

GLOBAL

INSTALLATION EXPERIENCE

Experience from installations across markets, industries and physical environments.

NORDICS + DACH

OUR CORE MARKETS

We focus on markets where data quality, operational reliability and long-term partnerships matter.

LOCAL

MARKET KNOWLEDGE

We combine international experience with an understanding of local markets, requirements and customer needs.

We are very satisfied with the staff planning tool, it has already helped us achieve efficient planning and increased revenue.

Helge Bjørklund

Founder and Partner, BJØRKLUND chain

CountMatters really wanted to understand our needs and I can only say that the daily support and delivery from CountMatters is unmatched. We as customers are taken very seriously and the support is proactive and immediate.

Niklas Holz

International Business Developer, Søstrene Grenes Import A/S

I am very satisfied with the Xperio portal. The dashboard provides a comprehensive view of how the stores are performing and I can immediately see which stores are doing best. In addition, I can easily compare and analyze data by day, week, month, or year.

Torstein Heldal

Center Manager, Oslo S and Østbanehallen

I think it works very well, CountMatters always provides quick service and responds quickly. The Xperio platform is also easy to use.

Hanna Svenaeus

Administrative Manager, Ragde Eiendom

No matter how big or small the task is, CountMatters always responds quickly and is eager to help. I am very satisfied with CountMatters and the services they offer so we can monitor and work with our visitor data on a daily basis.

Sigve Mydland

Center Manager, Herbarium Shopping Center

We have a good cooperation with CountMatters, which offers flexible solutions and personal service.

Göran Kirsch

Head of Security, Skansen, Stockholm

In my role as responsible for statistics, these visitor counters are an invaluable help and the CountMatters visitor counter is easy to use.

Malin Johansson

Librarian, TÄBY LIBRARY, Stockholm

We are satisfied. It has been running smoothly and consistently with CountMatters.

Thomas Hallin

Librarian, TÄBY LIBRARY

We are very satisfied with CountMatters support – Mr. Chaghouani and his team are very easy to work with and have largely adapted to our requirements. Criticism is received without hard feelings and they always try to find practical solutions to our problems.

Christine Glasow

Center Management, Seemaxx Outlet Center Radolfzell

Short communication paths and response times. CountMatters way of working is pragmatic and goal-oriented. They always support us in finding quick solutions to our tasks. I would especially like to highlight CountMatters innovative capabilities in this regard.

Björn Küster

Project Manager, ECE Projektmanagement G.m.b.H & Co. KG

CountMatters support team can solve problems quickly. Xperio Software is convenient and easy to use. Able to see real-time data on the number of people who enter Fashion Island. Feeling confident with the accuracy rate, +95% in the accuracy test every quarter. Overall, the counting solution from CountMatters is a very useful system for the Marketing Team to analyze the behavior of our customers.

Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management, Siam Retail Management Co., Ltd (Fashion Island Bangkok)
READY FOR THE NEXT STEP?

See what CountMatters can do for you.

Tell us about your organisation and locations. Together, we’ll identify the visitor data you need and how it can support better decisions.

01
People Counting

Measure how many people arrive and leave.

02
Footfall Analytics

Understand how visitor traffic develops over time.

03
Visitor Intelligence

Combine multiple data sources to understand what influences performance.

START THE CONVERSATION

Let’s talk about what you need.

Leave your company and email, and we’ll get in touch for a short conversation about your locations, needs and goals.

A short conversation. No obligation.

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



 
 
700+
customers using our solutions
100k+
installations
 
30 Years+
Decades of actionable visitor insights.
 
Guaranteed Satisfaction
Your success is our goal

 

Transforming Visitor Data
into Business Success

For over 30 years, CountMatters has defined the standard in visitor analytics.
As the original innovators of people counting, we transform foot traffic into business intelligence.



700+
customers

 
 
100k+
installations

 
 
30 Years+
decades of actionable visitor insights

 
 
Guaranteed Satisfaction
Your success is our goal
 

ELEVATE YOUR BUSINESS

We’ve been here from the beginning, we’re here today, and we’re here to stay.
Let’s turn your visitor data into smarter business decisions.