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About Us

Empowering Better Decisions Through Data

 

CountMatters, formerly IMAS Group, has been a reliable partner for over 30 years, providing data-driven insights to enhance decision-making for various sectors. Utilizing advanced technologies and a customizable platform, we transform data into actionable insights to improve customer experiences and achieve results.

 

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We provide information for making better decisions
For over 30 years COUNT MATTERS (IMAS) Group (Intelligent Management & Analysis Systems) has been supporting shopping center operators, retail chains, public institutions, trade fairs, and events, collecting and understanding valuable information about visitors and customers.
The information is collected from people counters, footfall traffic, ERPs, or other sources of information-gathering systems and then analyzed and presented in COUNT MATTERS (IMAS) Intelligent web-based management software Xperio. The information can easily be integrated with customer analysis and visualization systems.
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Supporting Our Customers

To ensure flexibility and fast response times, our team of specialists works closely with a robust international network of partners and technicians. We provide everything our customers need from a single source: hardware, software, personalized support, installation, and system maintenance.

Our success is rooted in the CountMatters culture, which fosters quick, proactive support and empowers local decision-making. We take pride in making customer assistance a seamless and rewarding experience.

 

Guided by experts

Our local CountMatters experts are dedicated to helping you unlock the most valuable insights for your organization. Through personalized consultations, we identify the optimal footfall analytics solution tailored to your location’s specific requirements and business goals.

With expertise in delivering £30k+ installations, we ensure every solution is designed to maximize value and impact.
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COUNTMATTERS in numbers

We have strong relationships with our customers and suppliers thanks to over 30 000 installations and hundreds of customers spread across Europe and Southeast Asia. Our head office in Nordic is in Norway, our head office in Europe is in Germany, and the head office for South-South East Asia is located in Thailand.
+30 000
Installations
+700
Customers
7
Offices
+30
Years

Vision

We strive to be a leading international SaaS company that equips our users with vital visitor and sales data.
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Peter Thomsen
Peter Thomsen is the Chairman of the Board and CEO of COUNTMATTERS.

Leadership and Ownership

CountMatters (formerly IMAS Group) was founded in 1989 by Peter Nicolaus, who continues to serve as a valued member of the board. In 2024, Peter Thomsen assumed the role of Chairman of the Board and now also serves as the company’s CEO, guiding its strategic vision and growth.

CountMatters is the parent company of multiple subsidiaries operating under the CountMatters brand. In addition to its direct operations, the company collaborates with an extensive network of partners who rely on its services to deliver value to their clients.

Proactive monitoring, responsive support
World-class technology deserves world-class support. We’ll continue to monitor your solution after it’s installed, working proactively to identify and prevent potential outages. If any issues do arise, our typical response time is less than one hour.
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Trusted by industry leaders
Speak with an expert
Request a free consultation with one of your local IMAS team members.
Speak with an expert
Request a free consultation with one of your local IMAS team members.