CountMatters at EuroCIS 2025: Shaping the Future of Visitor Analytics

Written by Thomas Ertzgaard | Feb 24, 2025

EuroCIS 2025 once again proved why it's Europe's leading trade fair for retail technology. Held in Düsseldorf from February 18 to 20, the event attracted over 14,000 trade visitors from 95 countries and featured more than 500 exhibitors from 37 nations. It was a vibrant hub of innovation, showcasing how technology continues to redefine the retail landscape.

Key Themes from EuroCIS 2025

1. AI-Driven Retail Innovation
   Artificial Intelligence took center stage, with solutions designed to streamline operations and enhance customer engagement. From predictive sales forecasts to real-time inventory management, AI-powered platforms are enabling retailers to make smarter decisions faster.
2. Seamless Checkout Experiences
   Self-service kiosks, mobile payment systems, and frictionless checkout technologies stood out as retailers continue to prioritize customer convenience.
3. Customer-Centric Technologies
   Retailers are investing heavily in technologies that enhance the customer experience. Omnichannel solutions, personalized marketing platforms, and real-time visitor analytics were prominent across the exhibition floor.
4. Cybersecurity Takes the Spotlight
   With data playing an ever-increasing role in retail operations, the EuroCIS Cybersecurity Hub emphasized the importance of safeguarding customer and operational data.
5. Start-Up Hub: Innovation in Action
   The Start-Up Hub was a highlight, offering emerging companies a platform to showcase cutting-edge solutions. It was inspiring to see how innovation continues to thrive in the retail technology space.

CountMatters: Leading the Way in Visitor Analytics

As a key player in visitor analytics, CountMatters was proud to be part of EuroCIS 2025. Our presence highlighted how accurate, real-time visitor insights can transform retail operations, from optimizing store layouts to enhancing customer engagement strategies.

We connected with industry leaders, retailers, and technology partners, discussing how CountMatters’ solutions help businesses make data-driven decisions with confidence. Our team showcased how our platform delivers over 95% accuracy in foot traffic counting, enabling retailers to:

• Optimize staffing based on peak hours.
• Improve store layouts to enhance customer flow.
• Measure marketing campaign effectiveness through foot traffic trends.

Additionally, discussions with partners and potential collaborators reinforced the growing need for GDPR-compliant, top-mounted sensor technology as an alternative to CCTV-based counting solutions.

Looking Ahead: Transforming Insights into Action

EuroCIS 2025 was more than just an exhibition—it was a testament to how technology continues to empower retailers in a dynamic market. As the retail landscape evolves, CountMatters remains committed to providing the accurate, reliable insights that drive smarter decisions and better customer experiences.

We’re excited about what’s next and look forward to continuing the conversations sparked at EuroCIS. If you’d like to explore how visitor analytics can transform your retail space, book a demo with us today.

For a visual recap of the event and to explore some of the smart retail solutions presented, watch the highlight video below: