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How People Counting Transformed Outdoor Pool Management

Written by Hjalmar Brage | Jan 13, 2025 5:17:24 PM

Note: This article was originally published before CountMatters' rebranding. Previously known as IMAS, CountMatters continues to provide industry-leading visitor analytics and people counting solutions.

Enhancing Visitor Experience with Real-Time People Counting

During the summer season, Lund Municipality sought an innovative solution to monitor visitor numbers at outdoor pools. To ensure compliance with visitor limits and improve customer experience, they turned to CountMatters' people counting technology.

The solution enabled real-time tracking of visitor numbers at five outdoor pools, allowing residents to check occupancy online before visiting. The result? A seamless and stress-free experience for both guests and staff.

Real-Time Insights for Smarter Decisions

CountMatters’ advanced visitor analytics provided Lund Municipality with actionable insights. The system displayed:

  • Live occupancy updates: Residents could see how many visitors were at each pool in real time.
  • Traffic trends: Data on peak hours helped optimize staffing schedules.
  • Enhanced safety measures: Ensured compliance with visitor limits during high-traffic periods.

Measurable Results and High Engagement

The people counting solution proved highly valuable:

  • 60,000 unique page views – highlighting significant public interest.
  • 150,000 total visitors recorded across the five pools.
  • Optimized staffing based on real-time visitor flow.
"Our staff could easily monitor visitor numbers and adjust accordingly. The system ensured a smooth and enjoyable experience for all," said Christer Sörliden, responsible for Lund Municipality’s swimming facilities.

Why CountMatters’ People Counting is a Game Changer

Beyond real-time monitoring, CountMatters’ solutions enable public spaces, retail, and smart cities to:

  • Enhance visitor experiences with accurate crowd insights.
  • Improve operational efficiency by aligning staff with peak times.
  • Utilize data-driven decisions to optimize facility management.

Future Plans for Smart Visitor Management

Following the success of the initiative, Lund Municipality plans to integrate people counting for future projects, reinforcing its commitment to data-driven urban planning.

Discover the Power of People Counting

CountMatters delivers cutting-edge visitor analytics for businesses and public spaces. Contact us today to see how real-time insights can transform your operations.

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