Hjalmar Brage Jun 14, 2021 2 min read Turnover registration and real time people counting at...
BJØRKLUND: Norway's Largest Watch and Goldsmith Chain Enhances Staff Planning with Data-Driven Insights
Smarter Staff Planning for Better Customer Service
BJØRKLUND, Norway’s leading watch and goldsmith chain, is taking a giant leap forward in workforce optimization. Since its founding in 1992, the company has consistently embraced technology to enhance efficiency. Now, it is investing in an advanced staff planning solution that integrates real-time visitor data and sales insights to ensure employees are available when they’re needed most.
By leveraging people-counting technology and AI-powered workforce management, BJØRKLUND ensures each store is staffed based on actual foot traffic patterns, reducing unnecessary labor costs while maintaining excellent customer service.
AI-Driven Workforce Optimization
Retail success hinges on matching staff levels to customer demand. The newly implemented tool analyzes visitor flow data in real time, allowing managers to adjust shifts dynamically. This means peak hours are always covered, while quieter times don’t lead to overstaffing.
Key Benefits of Data-Driven Staff Planning:
- Optimized Workforce Allocation – Staff shifts align with store traffic patterns.
- Enhanced Customer Experience – More employees available when demand is high.
- Higher Sales Efficiency – Employees focus on customers instead of idle time.
"To succeed as a chain, collaboration with store employees is crucial," says founder Helge Bjørklund. "With accurate footfall insights, we can make staffing decisions based on data rather than intuition."
Measurable Business Impact
The results from test stores are already showing impressive improvements:
- Higher Capture Rates: More passersby are stepping into the stores.
- Increased Conversion Rates: More visits are turning into purchases.
- Improved Workforce Productivity: Staff schedules now align with real customer flow, maximizing efficiency.
The Future of Staff Planning
BJØRKLUND’s next step is to refine its staffing models further by comparing planned vs. actual sales and fine-tuning schedules accordingly. By continuously improving forecasting methods, the company ensures each location operates at peak efficiency while maintaining a stellar shopping experience.
In an era where data-driven decision-making is critical, BJØRKLUND’s investment in people counting and staff planning solutions sets a new standard for retail workforce management.
