Denmark's Largest Supplier of Outdoor Equipment Partners with CountMatters

Updated: March 2025 - This blog has been revised to reflect our rebranding from IMAS to CountMatters.

By Hjalmar Brage | March 14, 2025 | 4 min read

Spejder Sport Optimizes Retail Analytics with CountMatters

CountMatters, formerly IMAS, has expanded its customer base in Denmark by partnering with Spejder Sport, a leading outdoor equipment retailer. With the implementation of CountMatters’ visitor analytics platform, Spejder Sport aims to enhance operational efficiency and customer experience across its 21 stores nationwide.

Data-Driven Retail Optimization

Using CountMatters’ cutting-edge people counting solutions, Spejder Sport will:

• Track visitor behavior and footfall trends in real time.
• Combine sales and visitor data to optimize conversion rates.
• Identify peak shopping hours to enhance staffing and resource allocation.

The Power of Visitor Analytics in Retail

Recent studies show that retailers using visitor analytics experience up to a 20% improvement in conversion rates.

Furthermore:

• Personalized product recommendations can drive up to 31% of e-commerce site revenues.
• Data-driven businesses are 3 times more successful in market expansion than those that do not leverage analytics.
• Retailers optimizing store layouts with visitor data report a 15% increase in sales.
• Optimized staffing based on foot traffic patterns can reduce labor costs by up to 12%.

About Spejder Sport

Spejder Sport is Denmark’s largest outdoor equipment retailer, providing high-quality gear for camping, hiking, and adventure sports. With a customer-first approach, they continually innovate to improve shopping experiences.

About CountMatters

CountMatters (formerly IMAS) is a global leader in visitor analytics and footfall insights. We empower businesses in retail, malls, public spaces, and transportation hubs to optimize operations through actionable data.

Explore how CountMatters can transform your business: Visit CountMatters

Tags: Retail Analytics, People Counting, Visitor Insights

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