At CountMatters, we believe great technology starts with great people. Our global team is the engine behind our visitor analytics platform, helping businesses transform footfall into insight across retail, transport, real estate, and public spaces.

In this interview series, we’re introducing the faces behind the scenes. Meet Shashikant Singh Tomar, our Director for India, Sri Lanka, and Africa, where the demand for footfall analytics and people counting solutions is growing fast.

🚀 What’s your role at CountMatters?

As Regional Director, I lead business strategy and execution in India, Sri Lanka, and Africa. My focus areas include business development, establishing local channel partners, and marketing our customer experience optimization tools.

We see huge potential in applying real-time visitor data to improve operational efficiency, safety, and space utilization. I’m committed to helping businesses and municipalities across the region make smarter, faster decisions with our solutions.

💡 What do you enjoy most about working at CountMatters?

CountMatters gives you the freedom to lead and shape markets with autonomy. I value the empowerment, trust, and collaboration that flow across the organization.

Our team is deeply supportive—from HQ to field ops—which allows me to confidently scale our smart city analytics and traffic flow solutions in dynamic and diverse regions.

🌱 What are your passions outside of work?

I enjoy staying connected to my roots—supporting my alma mater and mentoring others. Giving back energizes me.

Outdoors, I’m an advocate for balance—regular jogging, yoga, and meditation keep me focused and sharp. I believe a healthy body powers an active mind, which fuels both personal and professional success.

🎓 A Look at My Background

I hold a Mechanical Engineering degree (AIT Pune, 2001) and an MBA from Symbiosis (2010). Over 20 years, I’ve held leadership roles in sales, operations, and strategy across industries like power generation, packaging, and mining.

Today, I bring that cross-sector experience to CountMatters—helping clients across emerging markets harness the full potential of data-driven decision-making.