In 2023, Søstrene Grene partnered with CountMatters to implement an advanced visitor analytics solution across all their retail stores. This collaboration focused on delivering real-time visitor data, helping Søstrene Grene make strategic, data-driven decisions to improve the in-store experience and optimize operations.
Building a Data-Driven Partnership
From the beginning, Søstrene Grene aimed to ensure they had the best visitor analytics solution on the market. After receiving recommendations, Niklas Holz, International Business Developer at Søstrene Grene, reached out to CountMatters. "We were looking for a competitive solution with a high level of service. We didn’t want too much, but at the same time, not too little," said Holz.
The collaboration was marked by transparency, humbleness, and reliability. CountMatters delivered proactive support, providing Søstrene Grene with clear insights into foot traffic trends, visitor flow, and customer behavior. "CountMatters really wanted to understand our needs. Their daily support has been proactive, immediate, and unmatched," Holz added.
Optimizing Retail Operations Through Visitor Analytics
One of the key outcomes of this partnership was the ability for Søstrene Grene to leverage visitor data to improve sales conversion and in-store efficiency. Through CountMatters' visitor analytics platform, Søstrene Grene gained access to real-time data on customer flow, dwell time, and store traffic patterns.
"CountMatters is open to new solutions, whether it’s a new dashboard in Xperio, in-store displays, or pre-ordering services. They are always suggesting new projects without overselling," said Holz. This proactive and scalable SaaS solution allowed Søstrene Grene to prepare for peak periods, optimize staff allocation, and enhance the overall visitor experience.
Looking Ahead: Continued Growth with Data-Driven Insights
With ambitious growth plans, Søstrene Grene has set its sights on expanding to 280 physical stores by the end of 2023. CountMatters continues to be a trusted partner in this journey, ensuring that every visitor counts.
CountMatters' visitor analytics solutions help retail brands like Søstrene Grene turn foot traffic into actionable business insights, improving customer satisfaction and increasing operational efficiency.
Keywords: visitor analytics, foot traffic data, retail analytics, Søstrene Grene, CountMatters, customer behavior insights, store optimization, GDPR-compliant data, real-time visitor data, retail operations, customer experience, retail SaaS solution.
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