How Grandpa Life Store Uses Visitor Analytics to Elevate Customer Experience

Updated from a previous IMAS blog post to reflect CountMatters' rebranding and continued innovation in visitor analytics.

Data-Driven Decisions: The Key to Physical Retail Success

Grandpa, a leading Scandinavian lifestyle store chain, has been a staple in Sweden's fashion and home décor industry for years. With stores in Stockholm, Malmö, and Gothenburg, Grandpa is known for its curated selection of timeless, high-quality products. However, like many brick-and-mortar retailers, they faced a challenge: understanding foot traffic and optimizing store performance.

While e-commerce businesses have long benefited from digital analytics, physical stores often rely on intuition. Recognizing this gap, Grandpa turned to CountMatters’ visitor analytics solutions to gain real-time insights into customer behavior and store performance.

From Intuition to Informed Strategy

Jonas Skommevik, CEO of Grandpa, highlights the importance of data-backed decisions:

"In our industry, gut feeling has always played a big role. But to truly optimize our in-store experience, we need accurate visitor data. The ability to track foot traffic trends, peak hours, and conversion rates gives us an edge."

With CountMatters’ real-time people counting system, Grandpa can now:

• Identify high-traffic periods and optimize staffing accordingly.
• Analyze store layout effectiveness and adjust merchandising strategies.
• Compare store performance across multiple locations.
• Measure the impact of marketing campaigns on foot traffic.

Integrating Visitor Data with POS Systems

To further refine their strategy, Grandpa is integrating CountMatters' analytics with their point-of-sale (POS) system. This will enable them to measure key retail metrics such as:

• Conversion rates: The percentage of visitors making a purchase.
• Average transaction value: Insights into shopping behavior and spending patterns.
• Customer flow analysis: Understanding how shoppers move through the store.

Early Insights: The Impact of Visitor Analytics

Since implementing the system, Grandpa has gained valuable insights into customer trends. Their first month of data collection revealed surprising patterns, helping them make informed decisions on store hours, staffing, and promotions.

For example, they discovered that mid-week lunchtime sees a significant uptick in visitors, leading to adjustments in staff scheduling to enhance customer service during peak hours.

Why Grandpa Chose CountMatters

Grandpa explored several visitor counting solutions before selecting CountMatters. Their decision was based on:

• Flexibility: A solution that adapts to their store size and visitor volume.
• Ease of implementation: The system was up and running quickly.
• Actionable insights: Data that directly informs business strategy.

Looking Ahead

Grandpa’s experience highlights a broader trend in retail—physical stores must leverage data analytics just as much as e-commerce platforms. By using visitor analytics, retailers can optimize store layouts, improve customer service, and drive sales.

At CountMatters, we empower businesses with data-driven solutions to maximize every visitor interaction. Whether you’re managing a boutique store or a multi-location retail chain, our insights help turn foot traffic into business success.

Discover how visitor analytics can transform your business