Effective Date: April 1, 2025
At CountMatters, we are committed to protecting your privacy and ensuring transparency about how we use cookies and similar technologies on www.countmatters.com. This policy explains what cookies we use, why we use them, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us improve your browsing experience, analyze website traffic, and deliver relevant content and advertisements. Some cookies are essential to the functioning of our site, while others are optional and require your consent.
2. Types of Cookies We Use
Our website uses the following categories of cookies:
a) Necessary Cookies
These cookies are essential for the website to function properly. They enable basic features such as page navigation, secure areas, and consent management. These cookies cannot be disabled in our systems.
Example:
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__cf_bm (Cloudflare bot management)
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_cfuvid (Cloudflare session identification)
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CookieConsent (Your cookie preference)
b) Statistics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymized information. We use these insights to improve website performance and user experience.
Example:
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__hstc, __hssc, __hssrc (HubSpot Analytics)
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_hjSessionUser_# (Hotjar)
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_ga, _ga_# (Google Analytics)
c) Marketing Cookies
These cookies are used to track visitors across websites. They enable us to deliver personalized content and measure the effectiveness of marketing campaigns.
Example:
d) Unclassified Cookies
These are cookies we are in the process of classifying.
Example: _gcl_ls (Google Tag Manager)
We will update this policy once classification is complete.
3. How We Use Cookies
We use cookies to:
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Enable website functionality
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Analyze visitor behavior to improve our services
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Provide tailored content and ads
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Enhance security and fraud prevention
4. Managing Your Cookie Preferences
You can manage or withdraw your cookie consent at any time:
Browser Settings:
You can also block or delete cookies through your browser settings. However, disabling necessary cookies may affect website functionality.
5. Third-Party Cookies and Data Transfers
Some cookies may share data with third-party providers located outside the European Economic Area (EEA), such as Google, YouTube, HubSpot, and Twitter. These providers may transfer your data to the United States or other countries with varying levels of data protection.
We ensure such transfers comply with GDPR through Standard Contractual Clauses or adequacy decisions.
6. Data Retention
Cookies have different lifespans:
7. Your Rights Under GDPR
You have the right to:
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Access the data collected through cookies
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Withdraw consent at any time
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Request deletion of non-essential cookies
To exercise your rights, contact us at info@countmatters.com.
8. Updates to This Policy
We review and update this Cookie Policy regularly to reflect changes in our practices or legal requirements.
Last Updated: April 1, 2025
