From staffing to store layout, smart operations start with clear insights. CountMatters helps you align resources with real-world demand, cutting waste, saving time, and maximizing every move.
Real-Time People Counting
& Visitor Analytics
We Invented Counting,
And We’re Just Getting Started
At CountMatters, we turn foot traffic data into strategic business action.
From the first step to the final impression, our real-time people counting solutions
help you make better decisions, faster.
People Count.
Insights Matter.
From first step to final impression
Real-time people counting that transforms foot traffic into strategic action.
Your Space Has a Story -
We Help You Read It.
VISITOR BEHAVIOUR INSIGHTS
- Track ins and outs
- Compare time periods
- View trends by the hour
- See data with context
- Add notes and insights
- All in one dashboard
- Know who's visiting
- Segment by age and gender
- Spot trends by group
- Refine your messaging
- Personalize experiences
- Tailor spaces with insight
- Track live visitor counts
- Control crowd levels
- Stay within capacity
- Keep spaces comfortable
- Trigger smart alerts
- Guide flow with displays
- See where visitors linger
- Find what holds attention
- Spot underused zones
- Balance flow and function
- Fine-tune your layout
- Unlock time-based trends.
- Track foot traffic.
- Discover visitors patterns
- Visualize cold and hot zones
- Follow paths and flows
- Spot trends at a glance
- Improve customer experience
- Track ins and outs
- Compare time periods
- View trends by the hour
- See data with context
- Add notes and insights
- All in one dashboard
- Know who's visiting
- Segment by age and gender
- Spot trends by group
- Refine your messaging
- Personalize experiences
- Tailor spaces with insight
- Track live visitor counts
- Control crowd levels
- Stay within capacity
- Keep spaces comfortable
- Trigger smart alerts
- Guide flow with displays
- See where visitors linger
- Find what holds attention
- Spot underused zones
- Balance flow and function
- Fine-tune your layout
- Unlock time-based trends.
- Track foot traffic.
- Discover visitors patterns
- Visualize cold and hot zones
- Follow paths and flows
- Spot trends at a glance
- Improve customer experience
VISITOR BEHAVIOUR INSIGHTS

WE TRACK THE WHY,
NOT JUST THE how.
We don’t just count people - we decode their behavior.
Understand not just where visitors go, but why they move, pause, or engage.
By revealing the intent behind the movement, CountMatters empowers you to make smarter decisions, streamlining operations, optimizing staffing, and aligning resources exactly where they drive the most impact.
OPERATIONAL EFFICIENCY
- Secure data collection
- Proactive support.
- Personalized service.
- Database monitoring.
- Automate staff schedules.
- Cut cost, boost revenue
- Forecast with precision
- Plan smarter, faster
- Integrate with Sitoo POS
- External API imports
- Generic POS imports
- Scalable by store volume
- Monitor queue
- Detect queuing
- Reduce queuing
- Get notified

OPERATIONAL EFFICIENCY
- Secure data collection
- Proactive support.
- Personalized service.
- Database monitoring.
- Automate staff schedules.
- Cut cost, boost revenue
- Forecast with precision
- Plan smarter, faster
- Integrate with Sitoo POS
- External API imports
- Generic POS imports
- Scalable by store volume
- Monitor queue
- Detect queuing
- Reduce queuing
- Get notified
EFFICIENCY ISN’T LUCK. IT’S DATA IN MOTION.
And with side-by-side comparisons and real-time analytics, you’ll always know what’s working, and what needs a reset.
ANALYTICS AND COMPARISONS
Track performance across locations, regions, and timeframes. With side-by-side comparisons and real-time KPIs, you’ll know exactly what’s working—and where to optimize next.

- Benchmark performance
- Track store success
- Compare across regions
- View country-level trends
- See shopping area impact
- Measure your brand's score
- Track conversion rates
- Measure basket size
- Monitor capture & access rates
- See turnover
- Spot peak visit times
- Align sales hours with traffic
- Run manual checks
- Confirm sensor accuracy
- Fine-tune configurations
- Validate visitor data
- Boost counting precision
- Keep your setup sharp
Make Your Space Work Smarter
From understanding visitor flow to optimizing staffing and boosting conversion,
CountMatters turns movement into meaning.
With seamless integrations - like Sitoo and other leading POS systems -
you get a full picture of performance in real time.
Ready to see your data come to life?
Contact us today
With CountMatters, you can turn visitor data into actionable insights that increase efficiency, sales and customer satisfaction.

Contact us today
With CountMatters, you can turn visitor data into actionable insights that increase efficiency, sales and customer satisfaction.
