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Heatmaps and Visitor Tracking for Smarter Space Management

Visualize visitor behavior and optimize your space with CountMatters’ heatmaps and tracking solutions. Make informed decisions to enhance customer experiences and improve operational efficiency.

Heatmaps and Visitor Tracking for Smarter Space Management

Visualize visitor behavior and optimize your space with CountMatters’ heatmaps and tracking solutions. Make informed decisions to enhance customer experiences and improve operational efficiency.

Every Step Leaves a Trail
 We Help You Trace It.

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From Insight to Impact

Knowing where people move is powerful, but knowing why and what to do with that data is transformative.
CountMatters turns movement patterns into measurable business advantages, helping you optimize layouts, sharpen campaigns, and elevate operational performance.

LIVE VISITOR FLOW
  • Visualize traffic in real time across key zones
  • Instantly identify bottlenecks and detours
  • Adjust layouts on the fly to improve flow
BEHAVIOURAL FLOW ANALYSIS
  • Map navigation routes and interaction points
  • Spot friction areas disrupting smooth movement
  • Enhance wayfinding with data-backed decisions
INTELLIGENT ZONE MAPPING
  • Detect over- and underused areas instantly
  • Refine store, tenant, or amenity placement
  • Prioritize zones that matter most for ROI
LONG-TERM FLOW TRENDS
  • Compare flow patterns across weeks or seasons
  • Evaluate how layout updates affect navigation
  • Forecast crowding during sales, events, or openings
CROSS-ZONE ACTITIVTY VIEW
  • Compare activity between zones
  • Uncover secondary flow and crossover paths
  • Balance activity across your entire space
TEMPORAL FLOW PATTERNS
  • Track flow variation by time of day
  • Align services with off-peak usage
  • Spot shifting behaviour by weekday trends
VISITITOR ENGAGEMENT SPOTS
  • Identify where guests pause and linger
  • Reveal areas of high interaction potential
  • Support placement of displays or services
ENTRY AND EXIT BEHAVIOUR
  • Analyze how and when visitors arrive
  • Map popular exits routes and timing
  • Improve signage and access positioning
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One Platform. Every Industry.

From retail floors to public spaces, the power of heatmaps and tracking isn’t one-size-fits-all, it’s precision
engineered. CountMatters adapts to your environment, delivering the insights that matter most
to your operations, customers, and outcomes.

Analytics & Comparison
RETAIL & SHOPPING CENTERS
  • Optimize store layouts for higher conversion
  • Boost tenant visibility with data-backed placement
  • Identify peak zones to guide marketing and staffing
PUBLIC SPACES & SMART CITIES
  • Improve pedestrian flowTrack conversion rates
  • Detect congestion in parks, stations, and plazas
  • Inform infrastructure updates with real world movement data
EVENTS AND EXHIBITIONS
  • Map visitor paths to optimize booth and signage layout
  • Highlight crowd hotspots to improve flow and safety
  • Use behaviour insights to plan smarter, more engaging events

TRUSTED BY INDUSTRY LEADERS

Quick setup

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Easy to use

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Customizable

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Contact us today

With CountMatters, you can turn visitor ata into actionable insights that increase efficiency, sales and customer satisfaction.

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Contact us today

With CountMatters, you can turn visitor ata into actionable insights that increase efficiency, sales and customer satisfaction.

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You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit below, you consent to allow CountMatters to store and process the personal information submitted above to provide you the content requested.
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Our technology is the only one of its kind to have approval from a European Data Inspection Authority. All personal data is deleted within microseconds. Only information about the anonymous phone’s position is saved